Cold Calling isn't Dead

Author

thebdrcommunity
May 16, 2025

In this Newsletter we cover:

The BDR Mixer with WINGM

Join us for the first ever BDR Mixer in Amsterdam on the 27th of March in partnership with WingM.

A great opportunity to meet other BDRs, share the lows & highs of the job, and have a good time.

📍 Location: Cafe De Ebeling
⏰ Time: 17:30 till vibes say otherwise
🍻 First 50 attendees get a free drink! (Beer, wine, or soda)
🎧 Prize: a free set of headphones for the winner of our surprise game

Secure a spot here, bring a colleague and some good vibes ❤️ 

We’re very excited to partner with WingM—Be sure to say hello and introduce yourself. They’re an outbound sales agency for SaaS and AI companies, always eager to connect with BDRs 🙂 

Cold Calling Insights from The BDR Talks

In case you missed our last event, we saved some of the insights for you 😉 

Before the call:

  • Arguably the most important part of a cold call—warm up your prospect as much as possible; send an email, invite to an event, reference a colleague…

  • Research and find the why behind your outreach; specific pain points, role specific, or company wide objectives you can help solve.

  • Gas yourself up 🔥 

During the call:

  • Let them talk and actually listen instead of thinking about what you will say next

  • Try different openers:

    • Let their guard down and then introduce yourself: “Spoke with your colleague Ben who referred me to you. This is Matt by the way, from CompanyX”

    • State that it’s a cold call: “Tbh, this is a cold call, do you have 30 sec?”

Objection handling:

  •  “No budget”

    • “I’m not here to talk about the budget; it’s our job to justify it.” 

  • “Let’s talk in X months”

    • “Can I ask why?”

  • “Send me an email”

    • “What would you like to see in that email?” 

  •  “I’m happy with my current tool”: 

    • Flatter the competitor and mention how things have changed since then. 

In conclusion: challenge your prospects, no one is waiting for you to cold call them—always ask why at least twice to dig deeper and sometimes, stepping away from the laptop can do you good ❤️ 

Huge thanks to Scott Duffy and Alaan Al-Jaibaji for sharing their years of cold calling secret sauce and their tips on being full-cycle AEs.

Hot From the Press

Looking for a new opportunity? Make sure you follow us on our Linkedin page for weekly job updates and make sure to connect with WingM at our upcoming event—they are always looking to network with BDRs.

More jobs, insights, and memes on our LinkedIn page here.

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Cheers,

The BDR Community Team

Written by Nancy Tabash

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