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How to Write an Email Anyways?
thebdrcommunity
May 16, 2025
Last newsletter we talked about how to book meetings with Linkedin. This time, we’re going to the basics: Emails. Sometimes we have to remember that we’re not here to reinvent the wheel.
In this issue:
Hot From the Press - send to your unemployed friend 😉
If you missed the last issue, you can always email us for a copy. We want each and every one of you to be drowning in meetings and commission ❤️
The Subject Line
As a BDR, you might feel like you’re talking to your self sometimes—prospects ignore your emails, hang up on your calls, and ghost your Linkedin messages. And sometimes, you do actually start talking to yourself.
But do not worry, we have a few tricks for your to try.
Let’s start at the top: email open rates. They live and die by your subject line and first sentence. That’s your one shot to grab attention before your message gets buried.
Subject Line Strategies:
“{first name} / {your company name}”: A classic.
There’s just something about seeing your name pop up that gets your attention.
“{your company} intro”: we see this often but you want to avoid sounding like a sales pitch. Instead, make it feel like an internal email, something they’d expect from a colleague.
For example: If you’re selling sales trainings, your subject line can be: “Conversion stats” or “Lead generation”
Value & pain point approach: yes, it’s a bit salesy but if it hits the right pain point, it might just work.
As a sales trainer, your subject line can focus on value (e.g: “double your Q2 meetings”) or on pain point (e.g: “Struggling to find accurate phone numbers?”)
Don’t forget to also have fun. Play around and try new subject lines. What’s the worse that could happen?
The Email Itself
So they open the email. Now what?
You have 1 sentence to grab their attention. This is where your prospect decides: Should I keep reading or hit delete?
At the risk of sounding like your manager: personalize, personalize, and personalize some more. Here are a few ways to do it well:
Congratulate them: did they just change roles, speak at an event, or recently purchased one of your competitors (buying a software is a big decision to take).
“Congrats on the recent move to {company}. Hope you’ve been enjoying the new role”
Previous engagement: mention any past interaction: a cold call, an event / webinar they attended, or even a meeting with a colleague of theirs—Any familiarity helps break the ice.
“We had a meeting last year about {topic}, not sure if it rings a bell. Hope all has been well since then}
A competitor: perhaps you work with one of their competitors or a similar organization. Flex by mentioning one of two (subtly) ;)
“Currently working with {competitor} in {solution}. Given the similar business structures, I wanted to get in touch with you as well”
Now you’ve grabbed their attention, let’s dive into the problem:
The why behind your outreach: let’s be honest, a lot of the time the why is: “my sales rep wants me to” or “I have a target to feed”.
Try to challenge your rep and yourself—ask: Why this account? Why now?
Are they growing / hiring rapidly? Did they announce a new executive?
And definitely use AI for this research. Your time is valuable 🙂
Now, tie this to your solution:
As a sales trainer, fast growth can be hindered with no proper onboarding: “noticed you’re looking for 3 new BDRs. Great to see the impressive growth. You probably don’t want to waste time repeating onboarding three times. Have you thought about a unified sales training to ramp everyone faster?…”
A new CRO means new strategies or new qualifying methods reps don’t know about—yet everyone wants to impress the new boss: “Noticed you recently got a new CRO. You’re probably excited to see the changes in KPIs, growth, and sales tactics. Have you thought about how to keep your sales team up to speed to hit the ground running with more pipe?…”
The Pitch
You’re almost there. You got them to open the email, found a pain point they align with. Let’s drive it home! Pitch till you drop!
But a few things to keep in mind:
Skip the ROI stats: tempting but data shows it backfires:
Gong reports that using numbers in cold emails decreases reply rates by 15%. Instead, focus on the value, while keeping it concise.
And when we say concise, we mean straight to the point but not necessarily short.
Gong shows that longer (30-150 words) emails, tend to get 15x more replies, including follow up emails.
Last but not least: finish it up with a strong CTA (call to action).
You might be tempted to jump into “can we book a call"? but that’s a big ask for a cold email.
Instead keep things casual and ask for interest. If they’re interested, give more value and that will naturally lead to a meeting.
Now your beautiful email reads:
personalized sentence
The why / pain point
your pitch
CTA
Reply to this email and let us know which part of cold emails you’d like us to dive deeper into in the next newsletter 😊
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Cheers,
The BDR Community Team
Written by Nancy Tabash
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